Responsive Web Design

Mobile Platform vs Desktop Platform in Relation to Planning and Executing Web Design:

Due to the nature of the mobile platform, it differs greatly compared to the desktop platform. Meanwhile, keeping the website consistent between the two platforms.

• Users will use their fingers instead of a mouse. This will mean tapping, rather than clicking.
• Users tend to swipe left to right. This allows for information to easily slide in from left to right, such as when using a gallery.
• The screen size is much smaller on mobile than on desktop. This will allow for less information to be seen at first glance on the mobile than on the desktop.
• Scrolling up and down is common practice on the mobile, and because of this, it is becoming more common on the desktop. It used to be said that scrolling was bad for desktop and will send users away.
• The orientation on mobile is portrait, where the desktop is landscape. This will change the orientation of the navigation as well.
• There should be less information on the mobile page due to it's size, but the information should still be available with a tap. The content must be prioritized.
• Integrative functions are key when creating mobile websites. The website should integrate with the phone's apps. Such as maps and calling. This is very helpful when moving around - thus the mobile experience.
• Situational design for mobile reminds us that when users are on the go, they get distracted easily and move on. Easy to navigate, and to the point is best practice for mobile.
• (Enginess, 2021)

When you view the responsive site at different sizes, is text sized appropriately for the smaller screens or do users need to zoom in to expand or contract the content?

The text is sized appropriately when using different devices with different screen sizes.

Is there another option for reading the content more clearly?

Target offers many options for accessibility.

According to Target,

1. "Site Structure — We use appropriate headings, lists, paragraphs and other formatting features on Target.com so that guests can easily use the site with assistive technology.
2. Text Equivalents — People who either can't see images or hear audio may need some form of a text equivalent to interact with our sites. We’re working to ensure all of our images and multimedia are fully accessible through alternative text, captions and transcripts.
3. Full Keyboard Access — Everything we build can be accessed using a keyboard.
4. Site Consistency — We’re consistent in the way we build our sites and apps so that once you understand how our menus and pages work, you can count on our sites to be consistent and function the same way every time you interact with them."